It didn’t occur to us what TIS could do for the victims. I had friends whose houses were destroyed, and in fact, Trina’s first floor got flooded. She lost many things.

It was not until Tina Araneta submitted Heroes in our Midst when something sparked. Why not let this be TIS’ contribution?

As of this writing, the shirt is still undergoing scoring to make sure you guys actually support it. That’s what TIS is about! Freedom. Choice. Democracy.

What’s written below are plans for when/if the shirt wins.

Donate 250 per shirt bought

We first decided to give away P200 per shirt sold. We are not some big company that can stay afloat if we gave away everything (P490). There are costs to cover: artist prize, delivery, cost of shirts, production, etc. However, last night, Tina decided to forego her artist prize of P3000 so that money could stay in the cycle and even more could be given to victims. Because of her gesture, we will be donating P250 per shirt bought. And yes, that includes free delivery in Metro Manila!

Spread the word

Just like this site, if more people know about this and buy it, then more money will be donated. For example, if 100 shirts are sold, Tina and TIS will collectively donate P25,000. We hope to get you guys aboard! If you like it, vote! If it wins, buy and spread the word!

We’ll blog about it

So you guys are in on the action, we will blog about it. Tina has access to the sales statistics, and on December 15 (this may change, but we’ll let you know), we will write a check for the total proceeds (so far) and deposit it together with Tina.

To whom shall we donate?

UPDATE Oct 19 2009 5:26pm: Our beneficiary is WE Philippines. A friend of ours, Trina Santos from WE Philippines, sent us a message saying:

we have been collecting donations and buying goods (depending on the areas we are sending to need) and packing them (in blankets, sheets, pillow cases – no to plastic!) and distributing them in areas that are badly affected but to small for Red Cross to have bases in. last thurs we loaded a SEAIR plane (had the seats removed!) to send relief stuff to baguio where our team + volunteers there (including tita ria morales!) hiked into parts of baguio and benguet to give out relief packs — because there are a LOT of areas that are only reachable if you hike to them…

Vote for the design here. Please leave comments!